Archive for November, 2019

Become an Expert in Six Weeks

A person who is an industry expert has a distinct business advantage. They command six-figure speaking fees, get invited on news shows to share their opinions on current events/trending topics, and are featured in international publications. This could/should be you.  

You may have reached the point in your career where you want to be considered an expert/the next step up is being considered an expert. Rising through the ranks and being the go-to source for career advice among your colleagues or employees is no longer enough. Sure, you can join professional associations, get another degree or write articles, but it may take quite a while/to cement your new status via these avenues. The world needs to know of your expertise as soon as possible. 

Start or be a part of/voice in the conversation by detailing/giving what people in your industry need to know to succeed. Teach others how to lead or contribute through the lessons you have learned. 

Start by visiting www.sirenpublications.com. I am an experienced ghostwriter who has helped many executives and business owners establish themselves as experts in their fields. Let’s discuss what you would like to share. If you already have a manuscript or an outline, we can discuss themes and organize the material into chapters. If you have not written anything, I can interview you on topics to be covered in your book and begin writing. Once completed, we begin the marketing process. 

Communicate your expertise with a business book today. Call 786-208-0451 to begin the process. 

How to Stay on Top of Your Business with Relevant Content

Every marketer tries to sell you on the value of evergreen content. They tell you it will make your website a destination for your industry and save you money. This is not true. I recently listened to the audiobook of Dan S. Kennedy’s The Ultimate Sales Letter. The legendary advertiser kept mentioning how his content was evergreen. All the talk of fax machines, postcards and landlines drowned out the relevant content. Had the editors trimmed those bits and added a few chapters about email or texting, the book would have been relevant. Kennedy’s marketing concepts will always be universal; however, the presentation needs to be changed to keep interest. Without refreshed or new content, Google will consider your website dead, effectively killing your ranking. 

Destination copy

Most business owners do not have the time to sit down and write content every week. They may have done so when launching their website, thinking their content was evergreen enough to garner continued interest. Another challenge is many are exceptional at their jobs but do not know how to communicate their expertise through their blogs or online presences. How can you make your website a destination? By generating content that is relevant. Google’s website crawlers are always looking for new content and rewarding those sites with higher rankings. 

SEO 

Search engine optimization is complicated. Search engines are primed to provide a list of solutions for users through web crawlers that scour the internet for keywords, keyword phrases and relevancy. You need to evaluate your website to determine your most popular posts/pages, products and services, yielding top keywords. This will allow you to generate topics for high-quality content that will spark engagement and address pain points/interests to align with your audience’s goals. Set yourself up as an expert with first-person details and plenty of fresh statistics, studies, information, and research, which will provide an opportunity for other websites to link to yours.

Relevancy 

Content communicates your expertise to the masses. Demonstrate your relevance through frequently updated content. What is the best way to get inspired/write besides knowing your keywords? Take a few moments to research your industry’s trending topics, especially now. Right before the new year, every industry does a recap of lessons learned and how to set the right goals for January’s fresh start. Keeping an eye out for what your peers and competitors are talking about will allow you to offer the same content but with a branded spin. 

Most business owners don’t have the time needed to stay relevant to Google’s web crawlers. Hire Siren Publications to generate all your content to reach the top of search engine results pages organically.