Archive for February, 2022

For the first time, the Pantone Institute has created a brand-new color for the 2022 Color of the Year to define the next 12 months. The newborn hue, Very Peri, is a bright yet complex violet with electric red undertones. Members of the global color authority wanted it to evoke consistent energy and thrills. Some have started calling it the happiest periwinkle around. 

How to pair Very Peri with other colors

The saturated hue is an emotional one. It is perfect as an accent color. Pair with neutrals like taupes or creams. Add a little drama with navy or brown as darker neutrals. Consider using it on pillows, wallpaper or as the main color source in artwork. 

Play around with a multitude of textures, including velvet, leather or grasscloth. The striking hue should inspire bold and dynamic expressions that seek to establish creative communities. 

How to use Very Peri in the bedroom 

Your bedroom should be your sleep sanctuary. If you haven’t done so already, remove all devices and experience deeper quality sleep. Create a sleep-inducing scene with scented candles in Very Peri. Throw on some periwinkle bed sheets or blankets to contrast with white walls.  

How to use Very Peri in the living room

Invest in some big or small art pieces in Very Peri, or paint the walls to wake up a room. You could even add some vases or lampshades for a subtler effect. Put them in darker corners for unexpected vibrance. 

How to use Very Peri in your work area

Most work and study areas use darker tones to convey seriousness. You don’t need to lose all creativity when working – consider adding some joie de vivre with Very Peri curtains. Clock watching can be positive with a stunning vintage wall clock. 

How to use Very Peri in the dining room

Half the fun of hosting is presenting your culinary creations. Jazz up surroundings with Very Peri tablecloths. Pair with darling serviettes, leaving white napkins in the cabinet. 

Besides ensuring your dining room is spick and span, you can enhance the look by draping the dining table with a Very Peri-coloured tablecloth.

Gear up to surprise your guests with cute serviettes in this gorgeous shade. Ditch the regular white napkins and choose to go the Very Peri way.

How to use Very Peri in the kitchen 

Americans are moving away from all-white kitchens. If you are not ready to make that type of commitment, buy some crockery in Very Peri. Set the table with gold cutlery for a stunning aesthetic. 

How to use Very Peri in the bathroom

Add some pizzazz to your bathroom. Replace hand towels with those in Very Peri. Transform a compact space with a periwinkle shower curtain for a more relaxing vibe. 

Need help with your copy and content? Text 786-208-0451 to schedule a discovery so you can keep your pipeline full. 

A lake house provides the perfect balance of fun and quiet. As a real estate agent who may know every cove by road or water, you know these luxe homes are highly coveted by a certain type of buyer. However, a one-size-fits-all approach will not close the deal. 

Potential buyers may want to go fishing or take the boat out every day.  They may be imagining drinking their morning coffee on the deck. You already know more or less what they are envisioning so use that to design a sales plan. 

Let’s explore how to create a lifestyle vision for your ideal buyer. 

What to clean 

Clear everything and anything that is blocking the path to the dock and shoreline. That means trash, fishing lines, discarded floats and plastic bags. 

Windows should sparkle to show off picturesque views of the lake. 

Make all windows sparkle. And don’t forget the boathouse, garages and storage constructions need to be pristine. 

Have a patio set up and some lounge chairs to show off lakeside living. Grills and a jet ski or canoe visible around the dock will let the buyer pool see how much fun they can have. 

Questions to ask: 

What is the orientation of the house? 

Where the sun rises and sets has a tremendous impact on the activities of the home. The deck may need sun protection. Winds may impact the heating of the home. 

Which type of lake is it? 

Include whether the lake has a rocky, sandy or muddy bottom. Talk about how busy the lake is during each season and which recreational activities are popular. Some lakes are perfect for kayaking, boating, fishing, diving, water fowl hunting and water skiing. 

Talk about mosquito season and the local wildlife. Discuss the variation in water levels based on the season and whether duckweed is a problem. Let the buyer pool know if there are local ordinances around noise or zoning. 

Is there a lake association?

A homeowner’s association or other organization may be in charge of the lake. Do some research into which situations they handle and their reputation. They may have some restrictions that need to be relayed. Most of the time, an association is a good thing. 

Will the property be used for a vacation home or primary residence? 

The top rule of real estate is to know your buyer pool. Cater marketing to their differing needs. Vacationers may not need to know the lake’s weather patterns, but year-round residents do. 

Check that the property’s HVAC and plumbing are winterized. 

How secluded is the property? 

Grocery stores, medical care, highways and dining options can be a few miles or hours away depending on the lake’s location. Some buyers may thrive in isolation while others couldn’t bear it. 

The right marketing plan helps you stand out in the luxe home niches. Keep your pipeline full and convert leads with high-end, quality copy and content. Call me at 786-208-0451 to dominate the luxe niche today.  

Use a written marketing plan to get direction, motivation and goals to take your career and reputation to the next level.

Define objectives

Attainable goals are building blocks for success. Declare your vision for yourself as an agent, such as being the top producer in the area, entering a certain niche or earning a specific amount of money. Get more specific, such as getting 25 listings in the next year or receiving referrals from 40 percent of your network of past clients and industry professionals. 

Establish the target market

The next step is to determine your target market. The audience might be a certain age, such as Gen X buyers or retirees. Target a specific income bracket, such as first-time home buyers or luxury property buyers and sellers. Or explore the niche of non-commuters in various professions who might want to live in the area to be close to work. 

Focus on a niche geographic area. Research so you can be ready to offer insights about the housing market, financing and other areas of interest.

Know what makes you stand out

Dive deep into the market and competing agencies. Understand your competitors better by defining your strengths, weaknesses, opportunities and threats (SWAT). Write a mission statement based on your business value, philosophy and uniqueness. 

Generate a list of your qualifications and assets, such as knowledge about a specific niche, participation in a community or professional group, and educational accomplishments. Incorporate them into your marketing efforts. Speak in a way that resonates with your target audience.

Choose a message and media

Offer ideas, solutions, and valuable information based on your niche’s top two needs and considerations, such as security and a luxury lifestyle. Find out where they come to gather information, such as social media sites, local publications, educational sessions at local groups, and more. 

Develop marketing campaigns using these media choices. Include contact information with a link to your website and blog. Choose a consistent day to publish blog articles and post on social media. Include videos, market updates, the latest listings, and community happenings that might interest your target group.

Set a schedule and budget

Transform leads into clients with consistency. Schedule two or three specific marketing campaigns, such as email, text messages, and posting and sharing blog articles. Consistency makes your personal brand recognizable. Include a call to action so people know what to do. Figure out a marketing budget and its details. 

For example, busy agents might want to outsource blog article writing to me so they can always have great content ready to go for the next few months. 

Measure the progress

Measure the results of each marketing strategy by using letter codes to track mailings, for example. Ask callers how they found out about you. Create a landing page for online marketing efforts. If a strategy doesn’t work, stop spending money on it. Redirect your efforts to a different method, such as distributing brochures to local businesses or speaking at seminars and events.

Control the plan

You must exercise control over the marketing plan. Changing market conditions may impact your target market and how to reach out to potential customers. Be flexible and stay in control of the plan at all times. Although the plan is designed to provide discipline to achieve or exceed your goals, flexibility is also crucial to staying successful in a constantly evolving industry.

Write the guidebook to your career’s future. Always be open to finetuning your plan and approach. Keep track of your results and make periodic updates/upgrades to claim more sales and referrals. 

As the former copywriter for Better Homes and Gardens®Real Estate, I know how to make your marketing plan work for you. Call me at 786-208-0451 so we can get started today!