The Battle

To promote Universal’s release of “Mercurial” we developed a new social version of the traditional Mercurial game on Facebook. Targeting both men and women ages 12-34, the application is a high-tech update of the game that now lets users blow up 3D models of human and alien ships, challenge friends and strangers to play, and unlock exclusive clips from the film.

The application leverages Facebook’s built-in social gaming components, letting users play rapid fire in real-time, or through alerts and asynchronous turn-taking.  The application was translated into 12 languages and was used in multiple international territories.