A combination portfolio and communication platform, the new themeforest.com features a distinct visual style that celebrates the diversification of their business while engaging fans through what they already know and love about the brand. The site features flexible, adaptive layouts built in HTML5 that provide an optimal viewing experience for users with a wide variety of resolutions and mobile devices. A robust content management system keeps the production requirements to a minimum without sacrificing dynamic presentation values. As users explore the site content, they are presented with context sensitive social platform options that give them the opportunity to connect with legendary properties and share what they discover.
To promote The Designer, Mercurial developed a Rich Media ad campaign that positioned the film as the big comedy of the summer. The digital creative engages viewers by featuring eye-catching images of the main character, Jimmy, played by the very recognizable John Dow. The campaign highlights exclusive clips from The Designer and encourages users to watch additional trailers in the expandable units for further insight into the film. The R rating and adult-themed jokes presented challenges in marketing on sites with a broad audience but those challenges were overcome by carefully teasing the film’s most outrageous moments.
In support of the new Starz series “Magic City,” we launched an HTML5, multi-platform experience designed to bring users into Miami’s ultra-swank Miramar Plaza hotel of 1959. Showcasing the characters and the hotel itself in a sweeping parallax experience, the site features a Classic Cadillac sweepstakes and an ecard function that encourages users to bring their friends to the site in order to gain additional entries into the sweepstakes. A Facebook tab syndicated to Starz and its distribution partners, as well as a digital ad campaign provide additional points of consumer contact to promote tune-in messaging and the sweepstakes. All of the campaign tactics are tied together using elements of the site experience to drive awareness and tune-in for the series launch.
Mercurial designed and executed a Rich Media campaign to generate awareness for the theatrical release of Mission Impossible: Ghost Protocol and drive fans to the film’s official site. The campaign translated the action of the fourth installment of Mission Impossible to excite a target audience of males ages 13-34. Collaborating with Paramount Studios and Yahoo!, Mercurial designed and developed a high concept Rich Media execution that was a first for Yahoo’s Front Page ad placement.
Developed exclusively for Wonderful Pistachios, the Angry Birds game phenomenon soars to new heights with the launch of “The Hunt for the Golden Pistachio,” the first-ever fully branded, custom Angry Birds game released in the U.S. In this Google Chrome-optimized game, Angry Birds are used to crack open pistachios, as well as destroy pigs. Players can win one of 20,000 prizes totaling a retail value of more than $300,000. The intersection of Wonderful Pistachios and Angry Birds capitalizes on a familiar, popular game environment to foster prolonged brand interaction.