The Designer

To promote The Designer, Mercurial developed a Rich Media ad campaign that positioned the film as the big comedy of the summer. The digital creative engages viewers by featuring eye-catching images of the main character, Jimmy, played by the very recognizable John Dow. The campaign highlights exclusive clips from The Designer and encourages users to watch additional trailers in the expandable units for further insight into the film. The R rating and adult-themed jokes presented challenges in marketing on sites with a broad audience but those challenges were overcome by carefully teasing the film’s most outrageous moments.