In support of the new Starz series “Magic City,” we launched an HTML5, multi-platform experience designed to bring users into Miami’s ultra-swank Miramar Plaza hotel of 1959. Showcasing the characters and the hotel itself in a sweeping parallax experience, the site features a Classic Cadillac sweepstakes and an ecard function that encourages users to bring their friends to the site in order to gain additional entries into the sweepstakes. A Facebook tab syndicated to Starz and its distribution partners, as well as a digital ad campaign provide additional points of consumer contact to promote tune-in messaging and the sweepstakes. All of the campaign tactics are tied together using elements of the site experience to drive awareness and tune-in for the series launch.