So many people are so busy fitting in that they forget to celebrate their unique viewpoint. Sometimes you fit in by standing out.
And when you don’t celebrate what makes you YOU, the world is missing out.
What if you feel like you don’t have anything “special” to say when there are so many other thought leaders who have communities based around their words/solutions?
It means you are too close to your own experiences to see the angles you can work to stand out.
You don’t need to climb Mount Everest or pretend your toddler speaks like a genius to gain attention. All you need to do is sit down with a ghostwriter who can pull out the nuggets of wisdom in your experiences.
Here’s how to make the process easier:
- Identify Your Target Audience: Start by identifying the group of people you want to appeal to with your book. Who are they and what are their interests, pain points, and challenges?
- Brainstorm Potential Topics: After you have a clear idea of your target audience, brainstorm a list of potential topics that would appeal to them. Think about the problems that you have faced in your industry and how you have overcome them.
- Research the Competition: Before finalizing your topic, research the competition to see what has already been written in your niche. Look for gaps in the market that you can fill with your unique perspective.
- Create a Road Map: Once you have a topic, create an outline of your book to help you organize your thoughts and ideas. This will help you see how your experiences and insights fit together and will give you a roadmap to follow/tweak as you work with your ghostwriter.