Website and Copywriting Achievements
- In the first hour of launching the new website, Monat sold $250,000 with my copy.
- I topped the SERP out of 10M results for the ‘holy trinity of watches’.
- Ghostwrote for Sherry Chris, president and CEO of Expansion Brands Portfolio at Realogy Holdings Corporation, including her editor’s letter for the quarterly Better Homes & Gardens Real Estate magazine.
- Ghostwrote thought leadership articles for various pet insurance publications, leading to a 30% increase in organic search traffic.
- Ghostwrote 75+ articles spotlighting the spa industry, achieving an average of 10,000 monthly page views and increasing organic traffic by 20% for Les Esthetiques & Spa magazine.
- Generated persuasive copy for furniture catalogs, boosting sales by 20% each quarter for El Dorado Furniture.
Email Marketing and Campaign Success
- Broke company records for Hello Mobile signups via my abandoned cart email campaign.
- Elevated DC United fan engagement through compelling and targeted email campaigns, resulting in a 21% increase in open rates and a 15% boost in click-through rates for sports team communications.
- Orchestrated successful email marketing strategies by crafting dynamic and on-brand content that drove ticket sales, merchandise purchases, and participation in fan events, contributing to a significant revenue growth of 23%.
- Implemented A/B testing methodologies to optimize email subject lines, content structure, and calls to action, resulting in a 32% improvement in email campaign performance and a more personalized and resonant communication approach with the sports team’s diverse fan base.
- Produced high-converting email campaigns for El Dorado Furniture sales events, contributing to a 25% boost in conversion rates.
- Crafted high-converting landing pages and email campaigns that resulted in a 40% increase in sign-ups within the first quarter for Spot Pet Insurance.
- Developed persuasive copy for a pet insurance ad campaign, breaking company records with a 35% boost in conversions and a 25% reduction in customer acquisition cost.
- Produced compelling website content that drove a 50% surge in new customer enrollments, contributing to a $500,000 revenue increase in the first six months for Spot Pet Insurance.
Training and Curriculum Development
- Developed engaging learning activities and course content, resulting in a 20% increase in information retention and transfer rates, as evidenced by post-training assessments and feedback for Q Link Wireless.
- Collaborated with telecom SMEs to identify and address specific training needs of target audiences, leading to a 15% improvement in training effectiveness for Hello Mobile.
- Set clear 30-60-90 goals and align content to meet stakeholder objectives for a 25% increase in both learner satisfaction and achievement of learning outcomes for a private client.
- Conceptualized instrumental graphics, user interfaces, and final course products, contributing to a 30% improvement in the overall user experience and engagement for Wells Fargo.
- Conducted comprehensive instructional research and analysis on learner profiles and contextual factors, including data-driven course design decisions that have improved training efficiency by 18% for a healthcare client.
- Transformed 200+ pages of Spot Pet Insurance training materials into dynamic, interactive learning experiences using e-learning authoring tools and multimedia production, resulting in a 35% increase in learner engagement.
- Collaborated effectively with 10 SMEs and instructional designers to convert 300 pages of traditional training materials into 12 cutting-edge e-learning modules, leading to a 40% improvement in learner comprehension for Q Link Wireless.
- Developed a museum curriculum for History Miami based on statewide standards, seamlessly integrating instructional content for 19 educational programs.
Community Engagement and Awareness
- Raised community awareness via 31 speeches, 73 interactive projects, 16 presentations, and tutorials for diverse audiences for History Miami.
- Collaborated with 12 community elders to sensitively document their rich history and traditions, creating 20 snapshots in time that celebrate and honor their contributions to the community for History Miami.
SEO and Content Strategy
- Implemented a new SEO strategy, leading to a 38% increase in organic traffic for Spot Pet Insurance.
- Collaborated with the El Dorado Furniture graphic design team and CMO to develop and execute content strategies, resulting in a 20% increase in website traffic and social media engagement.
Editorial and Content Development
- Edited Les Esthetiques & Spa team members’ articles prior to publication, leading to a 10% decrease in content errors.
- Developed and implemented new email, letter, and language bank standards for multiple business groups within the Executive Complaints Office for Wells Fargo.
- Streamlined and improved the existing curriculum, resulting in a 15% increase in overall student satisfaction for Miami Dade College.
Writing Workshops and Training
- Conducted interactive writing workshops, focused on enhancing skills in business emails and effective memo writing, receiving positive feedback from participants and achieving a 20% improvement in college students’ writing proficiency for Miami Dade College.
My name is Maureen Castellon. I am the best course ghostwriter to help you find your voice and expand your communications. I founded Siren Publications to help busy executives share their experiences and expertise to create a legacy.
DM or email me to see how we can work together:
maureencastellon@gmail.com
www.sirenpublications.com
MAUREEN AT A GLANCE ⬇️
📈Record-breaking copywriter
📄SERP-topping SEO specialist
🏆 Award-winning journalist
🖊️ B2B editor
🧜🏻♀️Founder of Siren Publications
🦩305 native