Emotional Marketing




“Whenever there are strong emotions about something you know there is an opportunity.”

So many ventures out there were not born of passion.  Making money is the primary goal of any business as it should be.  However, without the choice to be working on your project, the hours become too long and the challenges are perceived as insurmountable.  The perfect combination is the marriage of money and passion.


If you talk to people about a mundane subject such as the best dish washing liquid on the market, you will get a few yawns. On the other hand, talk about something that a person feels passionate about such as hair extension or golf clubs, the excitement cannot be contained. This is the way you should feel about your product (s).

Drawing in Others

People do not like being sold to. This is a given, but in the crunch to make money this may be forgotten. When you have passion, it is not about pushing products, it is about bringing someone into your fold without a creepy cult subtext. You can talk about the benefits and uses of your product that can draw in others.


Many business people try to deny emotions preferring numbers to push products. With the advent of leaning in business models, that notion is slowly going the way of the buffalo. You should invest in not only what makes you excited, but what also makes others excited.

Sell Hope

The reason why diet is such a big business in America is because of how excited people get when they lose weight. They imagine ex-boyfriends/girlfriends clamoring for their attention and being the envy of everyone. Despite the obesity crisis, this industry is going gangbusters.  The truth is it will always be. We don’t just buy diet pills or grandfather clocks; we buy hope and a sense of belonging. There is a drive to be happy present in every human being and the opportunity will be there even if the current is going in the opposite direction.

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