Bing and Yahoo are also search engines that can serve your business. However, Google has become a verb meaning in future generations it will be like Xerox for photocopying. Google Adwords can be a tricky place and it can be overwhelming for so many. There is quite a bit of information out there and Google offers numerous tutorials on YouTube.
The lowdown on Adwords is that it is an auction where you bid for the most coveted keywords. Insurance, Restaurant, Writer, and Fashion are in demand words that you try to get for your ad to rank at the top of the page. The ubiquitous modern joke in marketing is that the place to hide a dead body is on the second page of Google.
Let us try a simple exercise. Open up whatever device you use to browse. Go to Google and type in blue nail polish. On the left side of the screen will be different sites for information. On the right side of the screen are paid advertisements. These ads are paid for and do not in any way suggest a superiority. Take a moment to look at what has been pulled up. Marketers are advertising to you as if you were walking down a mall. This is the essence of SEO and internet marketing.
Have you ever Googled your name or that of your business? If you haven’t try it now, though most of us have not necessarily out of vanity, but to see what is out there about us. Some may have secrets they do not want revealed while others are just curious. Every day and every way we are shaping others perceptions of us as a brand. Actions and words can last forever on the web. In some ways, this is frightening, but in other ways if you are smart about your image and reputation, the benefit will be the internet has half the job done for you. Your name is your brand.
Let Google help your business by staying up to date on changes and selecting the best ad/keywords to move your brand forward.