Eighty percent of first-year agents give up after five years in the industry. Only 13 percent make it. These are some seriously scary statistics out there for first-year agents. Let’s throw them in the trash. Strategy can trump experience. Your clients and leads should think of you as their trusted local expert. The best way to do this is via content.
Niches are a must
Nothing is messier than a bowl of spaghetti thrown against a wall. You may want to appeal to everyone and see what sticks. This is a waste of your time and money. Atop MLS fees, association dues and broker fees, you do not want to start your career in credit card debt. Not everything will stick because it takes all kinds of people to make the world go around. Since you do not have a client base yet, figure out which types of people you would like to spend most of your day with. It may be tempting to say luxury buyers and sellers, but think of FSBO, vacation properties, single buyers, baby boomers, rentals or distressed properties – these are all popular niches.
Focus on dream clients
Select your niche and stick with it. They may not come in droves, but these types of buyers and sellers are popular for a reason. Figure out how to address their interests and pain points. For example, FSBO sellers may be in over their heads without the right channels to market their home, or they may be overpriced for the area. You can show them how to create demand for their property with a few tweaks and win them over. Vacation buyers may not know that they need special insurance for a waterfront home. Ask your network for help locating an insurance agent. Be the one people in your niche think of when they need answers.
Market and brand accordingly
Every marketing effort must yield results. Your niche is unique. Research their interests and cater to them. First-time home buyers are most likely nervous about making their first big investment. Position yourself as their voice of reason. Write articles for your blog or other publications discussing loan programs.
Branding must also be taken seriously and keep in mind it is not just about content. Make yourself known in the community by doing volunteer work. Animal shelters, schools and parks always need help. Be a part of the community during your first year to create a foundation of trust for years to come.
Real estate listings are notorious for being poorly written. Typos and clichés galore! These descriptions might be what introduces your attention to detail/quality to potential clients. Don’t sabotage the opportunity to make a great first impression by rushing through your real estate copy. Choose your words carefully. Avoid buzzwords like ‘charming’ or ‘priced to sell’ to stand out from the competition. Focus on unique features of the property and neighborhood. With the right words, you can transform a house into a buyer’s dream home.
Siren is here to support you with high-quality content and powerful listings. Let’s start discussing content strategy with a quick email or text.