Writing about yourself is never easy. You may be hesitant to brag, but if you understand how to write a real estate agent bio skillfully, potential buyers and sellers will feel like they are meeting an old/new friend. Keep in mind it is okay to brag if it relates to the reader.
Expect to spend some time on your real estate agent bio. If you are a new real estate agent, don’t worry. You still make a great first impression.
Knowing how to write a real estate agent bio is intimidating, even if you have years of experience. The most important sense you must generate is one of trust when writing your real estate agent bio.
You will be chosen if you can convey that you will always have your client’s best interest top of mind. It will then be considered if you know how to negotiate the best price possible for them. And you must give off the understanding that you understand their market and pain points.
Veterans should focus on their stellar track record of buying and selling homes. First-year agents can and should highlight their knowledge of the market until they gain more experience.
In short, your bio needs to make you be perceived as a trustworthy person who understands the market. You must deliver an agent experience that your niche wants. If 80 percent of your niche wants it, highlight their desires in your bio.
Make your real estate agent bio as SEO-friendly as possible. Why does this matter? Well, 70 percent of buyers and 75 percent of sellers use the web to find their ideal real estate agent. Your bio belongs on Instagram, your website, Facebook, LinkedIn and every piece of collateral.
By writing the best real estate agent bio, your website can be a lead-converting machine. You need to stand out and convey trust. Keep reading to find out how to write a real estate agent bio that works for you 24/7.
Real estate agent bios that speak to your niche
Take into consideration that your target market has certain preferences when it comes to picking which real estate agent they want to work with. If you are a luxury real estate agent, make sure to have your bio polished for the Ivy League and startup crowd.
Keep in mind that every niche within your niche has preferences. Those looking for vacation homes in the Bahamas want to know that you have ties to the island. The same way you have taken the time to select a great profile pic, you must also choose your words carefully.
Let’s pretend there is an agent named Naomi Xavier who has 25 years’ experience as the top seller of Cape Cod-style homes in Malibu.
Short version
“From celebrities to foreign investors and everyone in-between, Naomi Xavier has been known as the top seller of Cape Cod-style homes in Malibu for the past 25 years. As a member of Hotwell Banker’s Malibu Colony office and the International Estates Director, Naomi has amassed $4 billion in career sales. She has been featured on <insert name of real estate-centric reality show/ HGTV’s Malibu Listings > alongside her husband and partner, Alexander Morten.”
Long version
“From celebrities to foreign investors and everyone in-between, Naomi Xavier has been known as the top seller of Malibu homes for the past 25 years. As a member of Hotwell Banker’s Malibu Colony office and the International Estates Director, Naomi has amassed $4 billion in career sales. She has been featured on HGTV’s Malibu Listings alongside her husband and partner, Alexander Morten.”
These achievements have helped Naomi earn membership into the prestigious Society of Golden Laurels, Hotwell Banker’s highest honor for their top 1 percent of international real estate agents. Naomi’s record-breaking listings and sales have made her the subject of profiles in the New York Times, Los Angeles Times, Forbes magazine and the Wall Street Journal.
Naomi has been internationally recognized as an expert in all things luxury. She has been a staple on HGTV’s Malibu Listings and featured in Vogue magazine for its yearly predictions on design trends.”
Naomi knows her niche and how to best serve them. She understands that Malibu isn’t in everyone’s price range and is fine with that. She speaks only to her market in person/on television and global publications.
Naomi’s expertise in high-ticket coastal homes resonates with those who want to live in the highly coveted zip codes 90263, 90264 and 90265.
Naomi isn’t afraid to niche. You shouldn’t be, either.
Answer these questions when writing your agent bio:
- Do you prefer working with first-time homebuyers, holiday home buyers or seasoned buyers?
- Are buyers or sellers your preference?
- How deep into the luxury market do you want to go?
- Which geographical areas do you have experience in?
- Who do you want to serve?
Your bio should answer all these questions because you want to build trust and crush any objections.
Make a list of your niche’s potential objections
What worries them about buying or selling their home?
Which anxieties do they have when choosing a real estate agent?
Why would they be hesitant to work with you?
Address these concerns in your bio and assure them that you are trustworthy.
How to write a real estate agent bio for rookies
Being a first-year agent has a wealth of challenges. The first one being confidence. While there is a multitude of agents promoting their decades of experience, paint the picture your niche is looking for to get leads.
Buyers and sellers want a smooth experience. They want someone they trust to handle their home situation while they continue living their life.
Give them their dream agent experience. Negotiate on their behalf like your life depends on it and put money in their pocket while handing them the keys to their next home.
Do this by understanding their fears and aspirations. Know what is important to them.
I have written agent bios for top agents and brokerages. Call 786-208-0451 to schedule a discovery call to start making your bio work for you 24/7. If you want a template to help you write your bio, click here.