A lake house provides the perfect balance of fun and quiet. As a real estate agent who may know every cove by road or water, you know these luxe homes are highly coveted by a certain type of buyer. However, a one-size-fits-all approach will not close the deal.
Potential buyers may want to go fishing or take the boat out every day. They may be imagining drinking their morning coffee on the deck. You already know more or less what they are envisioning so use that to design a sales plan.
Let’s explore how to create a lifestyle vision for your ideal buyer.
What to clean
Clear everything and anything that is blocking the path to the dock and shoreline. That means trash, fishing lines, discarded floats and plastic bags.
Windows should sparkle to show off picturesque views of the lake.
Make all windows sparkle. And don’t forget the boathouse, garages and storage constructions need to be pristine.
Have a patio set up and some lounge chairs to show off lakeside living. Grills and a jet ski or canoe visible around the dock will let the buyer pool see how much fun they can have.
Questions to ask:
What is the orientation of the house?
Where the sun rises and sets has a tremendous impact on the activities of the home. The deck may need sun protection. Winds may impact the heating of the home.
Which type of lake is it?
Include whether the lake has a rocky, sandy or muddy bottom. Talk about how busy the lake is during each season and which recreational activities are popular. Some lakes are perfect for kayaking, boating, fishing, diving, water fowl hunting and water skiing.
Talk about mosquito season and the local wildlife. Discuss the variation in water levels based on the season and whether duckweed is a problem. Let the buyer pool know if there are local ordinances around noise or zoning.
Is there a lake association?
A homeowner’s association or other organization may be in charge of the lake. Do some research into which situations they handle and their reputation. They may have some restrictions that need to be relayed. Most of the time, an association is a good thing.
Will the property be used for a vacation home or primary residence?
The top rule of real estate is to know your buyer pool. Cater marketing to their differing needs. Vacationers may not need to know the lake’s weather patterns, but year-round residents do.
Check that the property’s HVAC and plumbing are winterized.
How secluded is the property?
Grocery stores, medical care, highways and dining options can be a few miles or hours away depending on the lake’s location. Some buyers may thrive in isolation while others couldn’t bear it.
The right marketing plan helps you stand out in the luxe home niches. Keep your pipeline full and convert leads with high-end, quality copy and content. Call me at 786-208-0451 to dominate the luxe niche today.