You have a solid Twitter feed and great website copy. Perhaps you also have a company to run or a happy hour to attend to and cannot constantly keep new content flowing to help your ranking or just keep your readers entertained. There is quite a bit you can do with your old content.
- Add a video.
All you need is a camera and some lighting for this repackaging. Make you content come alive by offering a tutorial or giving behind the scenes advice. Make sure that you are dressed appropriately and have practiced a few times before recording. If you fudge a few lines, start over. Once you are done, put the video on YouTube or Vimeo to attract new attention and clients.
- Add an image
Digital natives love photo sharing sites like Instagram to bring their message to life. Most of the time the message is, “Hey! I am eating this delicious plate of food” or “look at my shiny new significant other.” Target their preferences by adding images. A great website for this is quotery.com. Click on the following link for an example: http://www.quotery.com/quotes/this-wasnt-just-plain-terrible-this-was-fancy-terrible-this/
If you own a restaurant, ask your patrons to upload photos of their food to your social media outlets. It will serve a double purpose of getting patrons involved and making your repackaging easier.
- Make a podcast
Everyone has been bored in traffic and wondered how else they could use their time. A podcast is perfect. You can read your content (please with some emotion though) and entertain your subscribers.
- Make an e-Book
An e-Book is a quality way to make you an expert in your field. Take your best posts, elaborate on them and format for Kindle. If you have trouble formatting, hire a freelancer to do this for you. The best part is once formatted you can recycle the technical aspects for future books. Just make sure you have a reliable editor so you will not come across as hokey.