iPolish might be the most versatile nail polish SquareHue has produced

It is a strong white that can serve as a base for more vibrant colors or stand alone as a completely chic choice. White manicures have been in vogue during the summer when each day carries the possibility of being a beach day. Winter can also be a prime time for white, particularly if you live in a city that will never experience snow.

White nails can be tricky if you have not rocked the look before. While the look is always on fleek, it needs a certain je ne sais quoi to get it perfect.
1. Keep nails short
With style is always a personal choice, long white nails can come across as undone.
2. Fill in ridges
White may be perceived as unforgiving. Ridges will need to be filled out as every imperfection will be pronounced in this color.
3. Don’t overcoat
White is can be sheer upon the initial application. The prescribed procedure is to be prudent with the first coat and a bit thicker during the second round. A third layer can be added if needed.
4. Let coats dry
Nobody wants lump color. Play a song by The Weeknd or watch a cat video to pass the time between coats.
5. Be diligent about a top coat
White polish announces every scratch and chip, so be aware and reapply a top coat midweek.

The post iPolish – The Decades Collection: 1970 appeared first on SquareHue.

Drop Out – The Decades Collection: 1960

Posted on Monday, July 27 2015 11:38:34 AM in Blog by Laura

There is a school of thought that states that the nail polish on your hands should be lighter than the hue on your feet. With this month’s Drop Out from the 1960 Decades Collection, an iridescent purple, the time to test that theory is now. This shimmery color is so light; it takes a few coats to make it darker. However, the sheerness of the color is refreshing for the summer.

One reason for lighter nail polish color on the hands while darker on the feet is that many nailistas can go weeks without needing a pedicure, while manicures can take a beating, particularly in the summer months. Darker nail polishes can be harder to remove while lighter colors won’t show as much as they chip.

Another school of thought is to have colors with the same color base, red toes with pink hands or navy with sky blue. The best part of playing around with nail color is that you can make your own rules from highly decorative nail art to wearing the same color on hands and feet. If the 1960s taught the world anything, it is that rules and norms are to be done away with once they do not serve you. This decade heralded the entrance and celebration of the individual.

SquareHue invites you to tune in, turn on, and drop out this month. Break rules for nail polish standards, mix colors, add rhinestones or simply allow yourself to go lighter or darker with your choices. Be bold, but more importantly be you. How will you break the rules this month?

Color your Nails. Change the World.
Automatically, a portion of your monthly subscription is donated to keep us accountable to what really matters… other people. It’s simple, you get marvelous nail polish delivered to your door and we give to organizations dedicated to helping others. Together we can make a significant difference. You get, Hue gives.

The post Drop Out – The Decades Collection: 1960 appeared first on SquareHue.

Manicure 101

Manicure 101 – 12 Steps to a great manicure

Posted on Tuesday, August 18 2015 10:36:39 AM in Blog by Laura

12 steps to a great looking manicure.

Believe us when we say that we love getting our nails done. We love to feel pampered but sometimes we just don’t have the time to spend at a salon. For those times here are some steps that will help you get a salon perfect manicure at home.

1. Clean your nails. Remove any old polish from your fingernails. Wash your hands thoroughly.

2. File your nails. Choose a nail file with a medium to gentle grit. And always file in one direction not back and forth which can lead to splitting.

3. Buff your nails. Use a buffer to help smooth out any ridges on your nail beds and to smooth out the tips that you just filed.

4. Clean and remove dry cuticles. Clean cuticles lead to a better looking manicure. Use a cuticle remover and stick to remove any excess from the nail beds before adding the polish.

5. Clean your nail surface. Once you’ve filed, buffed, and taken care of your cuticles it’s time to polish. It’s very important to remove any soap, old polish or oils from the nail bed. Wipe the nail bed down with a q-tip soaked in acetone.

6. Apply a base coat. Apply your base coat in a thin, even coat. Don’t forget the edge of the nail. Allow the base coat to dry at least 3 minutes before applying nail polish.

7. Choose the nail polish color. This is the fun but oftentimes hardest part. SquareHue has tried to make the color choosing dilemma easier by providing you with 3 great nail polish color choices that are on trend and in fashion. The great thing about doing your own nails is that you can change the color several times a week without the guilt of having spent your money.

8. Time to polish. Prep the nail polish brush by sliding it into the polish bottle and loading it with the polish. While pulling back the brush, wipe the polish on the back side of the brush on the rim. You definitely don’t want a huge glob of polish.

9. Start with your non-dominant hand and pinkie finger. Place the brush in the middle of the nail, slightly above the cuticle, push slightly back so the polish is just below your cuticle line and then pull forward to the tip of your nail. Repeat this on both the left and right side of this center line. Repeat this step on all of your fingers and allow 3 minutes of dry time between coats. Don’t neglect to paint the edge of the nail. It will help avoid the tip from chipping.

10. Clean up the cuticle line. The secret to a great looking manicure is a neat edge around the cuticle. Use a very small slanted makeup brush dipped in nail polish remover (acetone works best) to clean up my nail beds just below the cuticles and around the edges of the fingertips.

11. Apply the top coat.  Apply the top coat in a thin, even coat. Also paint the edge of the nail to protect the tips from chipping. Allow the top coat to dry at least 3 minutes.

12. Apply cuticle oil.  Once the top coat is dry, apply cuticle oil around your cuticles. Repeat this each evening to keep your cuticles from drying out.

Hope you try all of these steps. And let us know if you have any tips or tricks to making your manicure look great!

The post Manicure 101 – 12 Steps to a great manicure appeared first on SquareHue.