Tag real estate listings

A Miami Copywriter Explains Why Well-Written Listings Matter

Well-written listings are a valuable marketing resource. Not only are you describing the features and story of a home, but you are also giving potential buyers a glimpse of you. That’s right – you.  A well-written listing shows that you are meticulous in your approach to success, both yours and the clients.

Luxury buyers and sellers are accustomed to having the highest quality in life. Many have attended fine educational institutions/top schools and expect someone who is articulate on the page and in person.

Pictures and videos are supposed to be worth a thousand words, but this is not altogether true. Every written word counts toward your reputation and success. You need to give attention to every facet of your business; every detail matters. Thousands of listings appear each week from every part of the country. Just browsing the MLS and other online listing resources demonstrate that care is not always taken when writing.

Photos should be inspiring and video tours and slide share presentations should be on the same level or surpassing other agents, but relying on photos and videos is lazy. Listings should be compelling. Agents must focus on all three elements to make their marketing efforts worthwhile. Storytelling highlights the best features of a home.

Space is limited in most MLS description sections and agents waste it by being repetitive. Plenty of information is already given in pre-determined checkboxes, so repeating the number of bedrooms and bathrooms is unnecessary. This valuable space should be used for compelling copy that has elements of emotion and urgency.

Outside of MLS description sections, ads need to draw the reader in and start to convert them to buyers. Saving time and energy by relying on images or videos will not make you a top agent. Pictures will capture  attention, but a well-written listing cements interest.

Give yourself the competitive advantage by using Siren to make every word of your listings count toward your success.