A Miami Copywriter Explains How to Show Off Your Writing Skills

Every agent should understand how to write a listing that sells.

Your listings should be detailed and grab the reader’s attention. The goal is to use a listing as an icebreaker. Avoid sounding like a police reporter by listing technical details and get creative instead.

Creativity is one of those talents that some are blessed with. Being a good writer, however, is a skill you can hone with practice. Start by learning what works and what doesn’t for your target market.  Experiment with words and pay attention to what gains traction. Creativity is what helps you stand out.

Which qualities sell?

Real estate is a highly competitive industry. Every listing should stand out as much as possible. If you’re competing with homes in a neighborhood that have two-car garages, emphasize that your listing has space for three. Open floor plans remain popular, as do homes that have office spaces or pools/outdoor entertaining areas. Cul-de-sac placements, unique energy saving features, and expansion potential should also be highlighted.

Are there exceptional brands?

Kitchens are the heart of the home. More often than not, guests and loved ones gather here rather than the living room or patio. Quality brands make a kitchen luxurious and show off the status of the homeowner. Detail how this beloved space is a chef’s or gourmet kitchen. Don’t go overboard listing all the brands, but a few should be emphasized. Sub-Zero refrigerators, Wolf ovens, and Viking stoves are always crowd pleasers. These names embody quality and are hot-ticket items. Heating systems can also be named; Buderus and Viessmann are top European boilers.

How is the neighborhood?

Location is almost everything in real estate. The house should not be the only focus, as homes go beyond their structures. Neighborhoods have personality and school districts are ranked. Give a brief tour of the neighborhood in about five words. Being in the feeder pattern of an A+ school may be the top selling point. Proximity to museums or five-star restaurants may also be the rock stars of your listing.

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