Tag miami real estate agent

A Miami Copywriter Explains How to Show Off Your Writing Skills

Every agent should understand how to write a listing that sells.

Your listings should be detailed and grab the reader’s attention. The goal is to use a listing as an icebreaker. Avoid sounding like a police reporter by listing technical details and get creative instead.

Creativity is one of those talents that some are blessed with. Being a good writer, however, is a skill you can hone with practice. Start by learning what works and what doesn’t for your target market.  Experiment with words and pay attention to what gains traction. Creativity is what helps you stand out.

Which qualities sell?

Real estate is a highly competitive industry. Every listing should stand out as much as possible. If you’re competing with homes in a neighborhood that have two-car garages, emphasize that your listing has space for three. Open floor plans remain popular, as do homes that have office spaces or pools/outdoor entertaining areas. Cul-de-sac placements, unique energy saving features, and expansion potential should also be highlighted.

Are there exceptional brands?

Kitchens are the heart of the home. More often than not, guests and loved ones gather here rather than the living room or patio. Quality brands make a kitchen luxurious and show off the status of the homeowner. Detail how this beloved space is a chef’s or gourmet kitchen. Don’t go overboard listing all the brands, but a few should be emphasized. Sub-Zero refrigerators, Wolf ovens, and Viking stoves are always crowd pleasers. These names embody quality and are hot-ticket items. Heating systems can also be named; Buderus and Viessmann are top European boilers.

How is the neighborhood?

Location is almost everything in real estate. The house should not be the only focus, as homes go beyond their structures. Neighborhoods have personality and school districts are ranked. Give a brief tour of the neighborhood in about five words. Being in the feeder pattern of an A+ school may be the top selling point. Proximity to museums or five-star restaurants may also be the rock stars of your listing.

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A Miami Copywriter Explains Which Words to Avoid When Generating Real Estate Listings

Every word counts in a real estate listing and the wrong ones are strikes against you. Whether the words are overused to the point of cringe or just confusing, a potential lead may be turned off by your language. They may think that since you are not imaginative/creative with something as powerful as a listing, you won’t come up with innovative ways to market or negotiate, either. Prove them wrong by avoiding the following terms.

Welcome home

Can you feel the cringe coming on? Allow clients to form their own opinions about a property. Write about the features that make it feel like a safe place. Maybe the location is close to highly rated schools and parks. This could also be an opportunity to write about security features or smart home technology.

Priced to sell

Every house is priced to sell. In a hot market, this can work favorably. Otherwise, these words come across as hostile. Have a home properly appraised and set it slightly higher than the appraised value. Most deals include at least one counteroffer that is often five to six percent below asking price. Put the odds in your favor by doing away with this term.

Has great bones 

Agents should present every house in the best light. Many buyers know a property will not be 100 percent to their liking and most are willing to invest in a few updates. To say a home has great bones may cause the buyer to perceive the property as a potential money pit. Focus instead on stellar features such as vaulted ceilings or the home’s proximity to A+ schools.

Charming 

Charming implies to many that the space is compact. Ask yourself what makes the neighborhood or property delightful. It could be a rustic setting, a tree-lined street or architectural details like molding or an intricate staircase. Harness the power of the home’s best features to show off its charm without using this cliche word.

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