Tag Miami SEO specialist

13 Essential Real Estate Marketing Videos You Should Be Making

This article originally appeared in BHGRE’s Be Better blog on August 2017.

The real estate mantra used to be location, location, location. With the impact of social media, it should now be connection, connection, connection. Videos are an excellent way to expand your reach by engaging with those who are interested in either buying or selling.

ComScore recently reported that online videos increase consumer preference by up to 25 percent. With numbers like those, it is time to review 13 of the most popular types of video to expand your reach with every upload. 

1) Interview

Testimonials are essential to building your reputation online. Video is the wave of the future, and it is time to climb aboard! No need to panic when it comes to finding willing participants; past clients are a great resource. If they are happy with your work, they will most likely be open to filming a short testimonial video.

Don’t forget that your colleagues in the real estate industry can also polish your reputation. Ask clients and colleagues for a brief interview explaining your professionalism and results. Make sure to ask sensible questions, like how you personalize the real estate process,  that will result in usable sound bites.

 Include a brief introduction in the beginning so viewers can connect the testimonial with your face. This is not the time to skimp on quality – invest in your future by doing research and selecting professionals who can help you look your best with the right equipment. 

2)  Informational

What is common knowledge to you might be mind blowing to someone else. Become the expert by sharing valuable information with brief, educational videos. If you are not sure what to discuss, it might be best to start with FAQs and do a short video on each answer. 

Brevity is key here as you don’t want to overwhelm viewers. Harness the power of social media by becoming a shareable source of reliable information. Practice your script a few times before going on camera and take the time to figure out which background you will use when positioning yourself as an expert. 

3) Local business reviews

To potential clients, a new neighborhood can be intimidating.  Show viewers the inside scoop on a community by answering the questions you would want to know as a potential buyer. For example, where would you like to eat? Which restaurant is the best and worthy of some viral attention? These types of topics will work to your advantage as people’s loyalty to local eateries are almost as strong as their devotion to local sports teams. This will start a conversation that others will want to join, which might boost your views. 

Local business owners will appreciate the free attention and may give you perks such as the best table when bringing in clients. Other videos can include community features such as great parks or landmarks. 

4) Local culture

Similar to local business videos, local culture videos are a way to showcase the community within a neighborhood. Show off popular gathering spots and those that are charming, such as parks or wishing wells. Ask clients that have just moved into the neighborhood for testimonials.

Every community has at least one event that makes it unique. Parades, celebrations or even a charity garage sale shows neighbors enjoying something that brings them together. Make each neighborhood personable and welcoming with engaging videos. 

5) Livestreaming

People want to see homes in real time and livestreaming is on trend. The advantage here is that it allows you to communicate in real time and engage a broad audience. Virtual open houses can be seen by those who are considering a move to the area. Go with the standard Facebook Live and make sure to create an event page for the property a few days beforehand to emphasize the address and time. 

Repeat the ihouse details multiple times throughout the broadcast. Other livestreaming options include broadcasting a Q & A session. Viewers can engage with you in real time, allowing you to nurture  new client connections.  

6) Listing 

Each listing is unique and should be treated as such. Now, you have the opportunity to share a home’s value with the world. Listing videos are a way to customize how a home is presented to the world. By taking viewers on a private tour, you can engage them with your expertise and welcoming personality. The starting point is figuring out which features of the home are stand-outs. It could be a great pool, Brazilian cherry wood floors or stunning views. 

Pick features that are so amazing they just have to be shared. Center the video on these features and get creative with background music or descriptions. Make your virtual tours must-sees. 

7) Brokerage/office promo 

Bragging, in the case of office promotional videos, will work in your favor. Agents and brokers now have a chance to talk about what makes them special. You can start by discussing the successes you have found in your specialty. Show off any awards you have won and explain their meaning. 

Brokers can discuss culture and why it works in the client’s favor. Be sure to go beyond the clichés – instead, take viewers on a short tour of the office and introduce them around as you would if they were right in front of you. 

8) “About Me”/agent profile

The human connection is the most powerful force on the planet. Harness the desire to know and be known with a video that shows a more personal side. This will not detract from your positioning as an expert as it will make you more human – more likable – to viewers.

 Share personal information that viewers can relate to. You can share that you love dogs or that fishing trips with your parent were a touchstone in your formative years. Once you have made yourself human, start sharing your credentials and why you are passionate about helping others find their ideal home. Stories are also a great way to connect. 

Talk about selling your first home or something industry-related that you are proud of. Future clients will feel as if you are now an acquaintance rather than a stranger. 

9) “How-to” 

A video that demonstrates your expertise is a great educational resource. Share hacks or advice to navigate topics that are complicated for those outside the industry. Ask friends and family for topics, or research which ones are trending on social media. People want to know things like how to pick an agent or how to read an inspection report. SEO counts here, so make sure “how-to” is included in the title. 

Another consideration is whether to have DIY project how-to videos. These can be targeted to Millennials who see DIY projects as an investment in their homes (include stat). Ask local experts to contribute for utmost credibility. To get more shares, show a unique way to do a common project.

10) Housing market updates 

The housing market can be a mystery to clients. Some reports are optimistic while others predict doom. It can be confusing to a person who is unable to decode sets of circumstances on a local or national scale. Clients can be clueless about terms like “buyer’s market” and “seller’s market.”

Whatever it all means, they want to be on the right side of the equation and want a friendly insider – you – to tell them if now is a good time to buy or sell. Give clients and potential leads the inside scoop on trends and rules. By consistently posting videos on the housing market, your clients may start thinking of you as their personal expert, which will lead to  great references. 

11) Humorous

 Explore funny options such as parodies of songs, sketches, and tours with amusing narration. The lesson here is to be careful with jokes and banter. However, if you’re naturally funny, there is a need for humor in the industry. The trick here is not to play the fool. You cannot expect to be taken seriously if you are purposely intending not to be. Make sure viewers know that you are in on the joke.

12) Instagram 

Social media is as much a part of real estate marketing as direct mailing. The key is harnessing the power of platforms and knowing how to reach your audience with curated videos. Instagram takes advantage of the inherently visual nature of real estate.

Content can include listings and open houses. Try to engage followers by giving an inside peek at your life or something personal you would not mind going live for a full day. 

13) Year-in-Review 

Let people know what a good year you have had by putting together a year-in-review video. Highlight your successes over the past 12 months. Include snippets of listings, open houses and events you have sponsored. 

Want a marketing plan that works? Text me at 786-208-0451. 

Miami Copywriter Explains Brand Value

Make Marketing and Brand Value Count with the Miami Copywriter

Deciding where your marketing dollars should go is a no-brainer in 2019. A few years ago, internet marketing was not considered as effective as radio and television. Things have changed. Podcast sponsorships compete with radio ads.  Television can be streamed from smartphones via subscriptions with options to skip ads. Social media remains largely free and cost-effective.

The best way to market your business is to sell yourself. Refraining from a social media presence and internet marketing is marketing suicide. A business should be posting at least once a day and engaging with followers. Your name is your brand. Have you ever googled your name? If you haven’t, try it now. You may come across a few unflattering pictures or mentions you were not even aware of. Some random people on LinkedIn may even claim to work for your company. You shape the perception of your brand through your presentation. If a business positively engages its client base and everyone can see it, they achieve a stellar reputation for service, resulting in brand value.

Business executive Seth Godin wrote, “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose the expectations, memories, stories and relationships of one brand over the alternatives.”

You do not want to be one of many when it comes to a client deciding which product to select. In most cases, a client will go with the most affordable option if they perceive every factor to be equal. Focus on differentiating yourself. One way to do this is by hiring this Miami copywriter to write your website content, social media captions and optimized blog articles.

Think of a restaurant that has been around for decades. What makes it valuable? Is it the ambiance, the chef, specific dishes or the location? Clients seek a business for the value it brings to their lives – simple supply and demand. In Miami, Chef Adrianne’s eponymous restaurant offers a delicious French onion soup only on Tuesdays. Many people – including a certain Miami copywriter – who never think of any type of soup may set an alarm to get a bowl before the restaurant runs out of its limited supply because of this increased demand. Customers may not have heard of the restaurant or soup without the power of internet marketing. 

A business must set a standard with its unique stamp. What’s yours? Consider what sets your business apart from your competitors. Lower price is a default value, which in the end may cost you because the cheapest option is not always seen as the best one, thus dropping demand.

Take a moment to consider what makes your business a rare find. Need a little help? Call Siren. We can brainstorm how to get your value across to clients with high-quality, optimized content. 

A Miami Copywriter Explains SEO Content

SEO is not free marketing. Quite a bit goes into strategizing and delivering. Content is essential when it comes to getting results. The truth is that organic search is the better option than pay-per-click ads when it comes to getting noticed. Searchers are more likely to click on a site that addresses their needs than a site that’s paying to be at the top of the search engine results page. However, this takes quite a bit of work. The reason corporations top SERPs is because they have fresh content every day. They employ writers to generate keyword-rich articles that target their niches. Hire this Miami copywriter to make your content stand out from the competition.

Don’t despair! It may seem daunting to come up with niche topics and write long-form articles about each one. I am a Miami copywriter who is ready to take your business to the next level with writing that incorporates your keywords and addresses pain points to get the conversation started. This is what the process will look like if you decide to stand apart from your competition with Siren.

Strategy session

Call 786-208-0451 to schedule an appointment. We will briefly discuss your goals, review your website for intent, check out the best keywords for your business, consider the patterns of your niches, and come up with a schedule for deliverables during your appointment.

Deliverables

Siren will write 500-word articles for your blog on a daily or weekly schedule. These will include your keywords and showcase all the features and benefits of your business. Additionally, keywords and trends will be monitored to ensure your ranking.

Results

SEO is not a magic feather. A few simple articles will not be enough to get you to the top of the search results page. It is, however, the best way to grow and connect with your niche. The best time to have started SEO was five years ago; the second best time is now.  

Let’s enhance your current strategy or give you a fresh start. Work with one of the top SEO copywriters in Miami and beyond. Contact Siren to begin today.  

A Miami Copywriter Explains Search Intent

Keywords are essential to your 2019 SEO strategy. It used to be that a marketer would do a little research and then present a business owner with a list of phrases to be included in their content. Search intent is now the focus. As a Miami copywriter, I can assure you that search intent is a powerful concept that should be considered when generating copy.

Search intent

Google now wants keywords to be as conversational as possible: phrases that people use when speaking with others – or with Siri, Alexa or another assistant. Informational intent is when someone wants the answer to a question. For example, “Where do people buy beetroot lattes?” or “When is the best time to scuba dive in Miami?”/“When are home sales lower?” or “What’s the best way to improve my curb appeal to sell my home?” Navigational intent is used to get to a specific website, such as www.sirenpublications.com. This type of search intent is only valuable if you are the destination site. Transactional intent is when someone is ready to buy and is searching for the best deal. Similar to transactional intent, commercial investigation is when searchers need a bit more time and convincing before making a purchase. 

Making search intent work for you

A website must reflect the needs of warm leads. Have articles front and center for those searching with informational intent. If a visitor is searching with transactional intent, have products and services on display as soon as they land on your page. Make sure they have direct access to your shop. You cannot do anything for navigational searchers unless you are the specific website they want. Have some fun with commercial investigators by creating graphics with price and feature comparisons.  

If you are in South Florida or beyond, trust this Miami copywriter to generate high-quality SEO copy that gets results. Call 786-208-0451 so we can create a strategy that is perfect for your business.