Tag Miami copywriter

Miami Copywriter Explains Brand Traffic

Miami Copywriter Explains Brand Traffic

Brand traffic is crucial to building a platform —and names matter. When choosing the name for your company, most likely, you had to go through a few options before you hit the mark. Hopefully, you also scanned the web beforehand to make sure there was not a similarly christened company offering something unappealing or just in general. 

People will use a brand continuously if it has a positive association attached to it. Think of some of the products that have significant meaning for you. Do you use a certain shampoo because it smells like the one you used at summer camp, or do you always buy specific grocery brands because your grandmother had them in her pantry? Perhaps you haven’t thought about why you buy certain things. Maybe the brand you chose was the cheapest on the shelf. Clients always buy for a reason. The goal is to have brand advocates. 

Blogs and Instagram presences are built around people who want to share their experiences. If you watch how the big companies spend their marketing dollars as a true judge of good practices, you will find that they invest heavily in the web and unofficial spokespeople. The Rambling Redhead is a popular mommy blogger who has a strong Instagram presence. The majority of her content centers on trying on clothing from specific companies. She is advertising under the guise of helping her niche by sharing promo codes and giving reviews that address her target audience’s pain points, such as looking put together in the drop-off line. 

In addition to a strong social media presence, ranking at or near the top of a search engine results page is an excellent brand-building strategy. When it comes to the long-term use of your marketing budget, there is no better place than search engines. One compelling reason for this is the permanent footprint of all work on websites, press releases and social media, especially ones created by this Miami copywriter who has a wealth of experience from multiple industries. Not only will that digital file be there for people to find, but over time it will gain trust with the search engines. 

Websites, like storefronts, are there as long as the business resides in that space. Just having a website without any digital marketing work done can still benefit your business. In a healthy campaign, half of all web traffic is brand traffic.  

Pages created on your site are indexed and stored on the servers of search engines forever.  Web crawlers will promote your pages if they follow Google’s Hummingbird guidelines set at the beginning of 2019.

Once you have clients, make strides in earning their brand loyalty. Part of marketing is cultivating new clients while retaining old ones. A lifelong customer speaks highly of the brand. Potential clients usually have a few impressions of you before considering a purchase. If they see positive reviews online, see your high ranking in search engines and follow your feeds, they may convert to buyers.

If you are in South Florida or beyond, trust this Miami copywriter to generate high-quality content and SEO copy that gets results. Call 786-208-0451 so we can create a strategy that is perfect for your business.

Miami Copywriter Explains Brand Value

Make Marketing and Brand Value Count with the Miami Copywriter

Deciding where your marketing dollars should go is a no-brainer in 2019. A few years ago, internet marketing was not considered as effective as radio and television. Things have changed. Podcast sponsorships compete with radio ads.  Television can be streamed from smartphones via subscriptions with options to skip ads. Social media remains largely free and cost-effective.

The best way to market your business is to sell yourself. Refraining from a social media presence and internet marketing is marketing suicide. A business should be posting at least once a day and engaging with followers. Your name is your brand. Have you ever googled your name? If you haven’t, try it now. You may come across a few unflattering pictures or mentions you were not even aware of. Some random people on LinkedIn may even claim to work for your company. You shape the perception of your brand through your presentation. If a business positively engages its client base and everyone can see it, they achieve a stellar reputation for service, resulting in brand value.

Business executive Seth Godin wrote, “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose the expectations, memories, stories and relationships of one brand over the alternatives.”

You do not want to be one of many when it comes to a client deciding which product to select. In most cases, a client will go with the most affordable option if they perceive every factor to be equal. Focus on differentiating yourself. One way to do this is by hiring this Miami copywriter to write your website content, social media captions and optimized blog articles.

Think of a restaurant that has been around for decades. What makes it valuable? Is it the ambiance, the chef, specific dishes or the location? Clients seek a business for the value it brings to their lives – simple supply and demand. In Miami, Chef Adrianne’s eponymous restaurant offers a delicious French onion soup only on Tuesdays. Many people – including a certain Miami copywriter – who never think of any type of soup may set an alarm to get a bowl before the restaurant runs out of its limited supply because of this increased demand. Customers may not have heard of the restaurant or soup without the power of internet marketing. 

A business must set a standard with its unique stamp. What’s yours? Consider what sets your business apart from your competitors. Lower price is a default value, which in the end may cost you because the cheapest option is not always seen as the best one, thus dropping demand.

Take a moment to consider what makes your business a rare find. Need a little help? Call Siren. We can brainstorm how to get your value across to clients with high-quality, optimized content. 

A Miami Copywriter Explains SEO Content

SEO is not free marketing. Quite a bit goes into strategizing and delivering. Content is essential when it comes to getting results. The truth is that organic search is the better option than pay-per-click ads when it comes to getting noticed. Searchers are more likely to click on a site that addresses their needs than a site that’s paying to be at the top of the search engine results page. However, this takes quite a bit of work. The reason corporations top SERPs is because they have fresh content every day. They employ writers to generate keyword-rich articles that target their niches. Hire this Miami copywriter to make your content stand out from the competition.

Don’t despair! It may seem daunting to come up with niche topics and write long-form articles about each one. I am a Miami copywriter who is ready to take your business to the next level with writing that incorporates your keywords and addresses pain points to get the conversation started. This is what the process will look like if you decide to stand apart from your competition with Siren.

Strategy session

Call 786-208-0451 to schedule an appointment. We will briefly discuss your goals, review your website for intent, check out the best keywords for your business, consider the patterns of your niches, and come up with a schedule for deliverables during your appointment.

Deliverables

Siren will write 500-word articles for your blog on a daily or weekly schedule. These will include your keywords and showcase all the features and benefits of your business. Additionally, keywords and trends will be monitored to ensure your ranking.

Results

SEO is not a magic feather. A few simple articles will not be enough to get you to the top of the search results page. It is, however, the best way to grow and connect with your niche. The best time to have started SEO was five years ago; the second best time is now.  

Let’s enhance your current strategy or give you a fresh start. Work with one of the top SEO copywriters in Miami and beyond. Contact Siren to begin today.  

A Miami Copywriter Explains Search Intent

Keywords are essential to your 2019 SEO strategy. It used to be that a marketer would do a little research and then present a business owner with a list of phrases to be included in their content. Search intent is now the focus. As a Miami copywriter, I can assure you that search intent is a powerful concept that should be considered when generating copy.

Search intent

Google now wants keywords to be as conversational as possible: phrases that people use when speaking with others – or with Siri, Alexa or another assistant. Informational intent is when someone wants the answer to a question. For example, “Where do people buy beetroot lattes?” or “When is the best time to scuba dive in Miami?”/“When are home sales lower?” or “What’s the best way to improve my curb appeal to sell my home?” Navigational intent is used to get to a specific website, such as www.sirenpublications.com. This type of search intent is only valuable if you are the destination site. Transactional intent is when someone is ready to buy and is searching for the best deal. Similar to transactional intent, commercial investigation is when searchers need a bit more time and convincing before making a purchase. 

Making search intent work for you

A website must reflect the needs of warm leads. Have articles front and center for those searching with informational intent. If a visitor is searching with transactional intent, have products and services on display as soon as they land on your page. Make sure they have direct access to your shop. You cannot do anything for navigational searchers unless you are the specific website they want. Have some fun with commercial investigators by creating graphics with price and feature comparisons.  

If you are in South Florida or beyond, trust this Miami copywriter to generate high-quality SEO copy that gets results. Call 786-208-0451 so we can create a strategy that is perfect for your business.

A Miami Copywriter Explains Anchor Text

Highlighting a page with anchor text is one way to attract attention with quality in-bound or outbound links. You can write an article that references another article on your website, or an outside source can highlight a link to your website from theirs. Start by figuring out the best SEO keywords and group them. For example, go big with ‘real estate agent’/’Realtor’ and break it down using a modifier, such as ‘Miami real estate agent’ or ‘Miami Realtor’. Go further with ‘Miami real estate agent Victorian houses’ or ‘Miami Realtor single-family home’. The key is to understand what your target audience would type into the Google search bar and use that as a foundation for your keywords.  Understanding anchor text is easier than you think.

Understanding link building strategies 

Links between different pages on your site matter. Anchor text is the clickable, usually blue text of a link inserted into an article. It is easy to find and is used to attract users and web crawlers. The actual text matters as a ranking element. The href attribute contains two components: the URL, which is the actual link, and the clickable text that appears on the page.  

Types of anchor text

Exact match – uses exact keywords such as ‘luxury homes’ or ‘affordable homes’

Partial match – uses a variation of the keywords, like ‘designer luxury homes’ or ‘affordable homes for sale’

Branded – only the brand acts as an anchor, for example ‘Siren Publications’ 

Image – linking an image, where the clickable hyperlink is the image itself

Naked URL – uses a straight URL, such as ‘sirenpublications.com’

Generic – uses a basic, unrelated phrase as the anchor, including ‘click here’ or ‘learn more’ 

Strategy

 Back in the old days, a link that was supposed to be about luxury homes would take the user to a site about cheap shoes. When Google realized keywords were being used in an abusive way, the Penguin update was formulated, using anchor text to create additional context. The best way to go about anchor text is to use partial matches. Maximize anchor text opportunities by using concise and descriptive text. Format links so they are easy to spot and consider the best context for internal and external links. As of now, guest blogging is the best way to secure authenticity for your links without stuffing the hyperlink with keywords.

By understanding anchor text, Siren can ghostwrite your articles to build your credibility.