Brand traffic is crucial to building a platform —and names matter. When choosing the name for your company, most likely, you had to go through a few options before you hit the mark. Hopefully, you also scanned the web beforehand to make sure there was not a similarly christened company offering something unappealing or just in general.
People will use a brand continuously if it has a positive association attached to it. Think of some of the products that have significant meaning for you. Do you use a certain shampoo because it smells like the one you used at summer camp, or do you always buy specific grocery brands because your grandmother had them in her pantry? Perhaps you haven’t thought about why you buy certain things. Maybe the brand you chose was the cheapest on the shelf. Clients always buy for a reason. The goal is to have brand advocates.
Blogs and Instagram presences are built around people who want to share their experiences. If you watch how the big companies spend their marketing dollars as a true judge of good practices, you will find that they invest heavily in the web and unofficial spokespeople. The Rambling Redhead is a popular mommy blogger who has a strong Instagram presence. The majority of her content centers on trying on clothing from specific companies. She is advertising under the guise of helping her niche by sharing promo codes and giving reviews that address her target audience’s pain points, such as looking put together in the drop-off line.
In addition to a strong social media presence, ranking at or near the top of a search engine results page is an excellent brand-building strategy. When it comes to the long-term use of your marketing budget, there is no better place than search engines. One compelling reason for this is the permanent footprint of all work on websites, press releases and social media, especially ones created by this Miami copywriter who has a wealth of experience from multiple industries. Not only will that digital file be there for people to find, but over time it will gain trust with the search engines.
Websites, like storefronts, are there as long as the business resides in that space. Just having a website without any digital marketing work done can still benefit your business. In a healthy campaign, half of all web traffic is brand traffic.
Pages created on your site are indexed and stored on the servers of search engines forever. Web crawlers will promote your pages if they follow Google’s Hummingbird guidelines set at the beginning of 2019.
Once you have clients, make strides in earning their brand loyalty. Part of marketing is cultivating new clients while retaining old ones. A lifelong customer speaks highly of the brand. Potential clients usually have a few impressions of you before considering a purchase. If they see positive reviews online, see your high ranking in search engines and follow your feeds, they may convert to buyers.
If you are in South Florida or beyond, trust this Miami copywriter to generate high-quality content and SEO copy that gets results. Call 786-208-0451 so we can create a strategy that is perfect for your business.