It is estimated that 75 percent of web experiences start with a question. Those answers that are presented in a list after we type a few keywords into a search engine allow us to choose which ones we like best. If a potential lead types in keywords that are directly related to your business, where will you rank in the Google search results? You want to be at the top of the page because the first five listings receive 67 percent of all clicks. This is where search engine optimization comes in with valuable exposure.
The SEO process
Realize the promise and opportunity of SEO by understanding it is a process that goes beyond a few shortcuts and tweaks. It includes linking, coding and knowing the right keywords. SEO solutions can be divided into on-page and off-page elements. On-page aspects include code design, internal links, platform, page titles and header tags. Off-page elements include development, targeting, keyword authority and identifying related link networks.
SEO is a must for these top five reasons:
- Your reach must increase
With the right optimization, a small business in Hawkins, Indiana, can take advantage of SEO and go international.
- Credibility equals money
Get into the black with a higher ranking that clients will trust.
- Branding and visibility matter
Sophisticated buyers don’t just click and buy.
- Harness your ROI
Using SEO as an in-bound strategy is dynamic and by staying updated, the rewards will exceed traditional marketing methods/tactics.
- Understand customer behavior
Online behavior analytics can provide feedback to help you make business decisions.
Siren creates website copy that will put you at the top of any page! Email or text to get started today.