Tag real estate

A Miami Copywriter Explains: Living Coral basics

When Pantone speaks, agents and designers should listen. Since 2000, the firm has designated a color to represent the year ahead. Designers usually have the hue in their runway shows and retail giants mass produce the color in their wares. Knowing what the Color of the Year is and how it works in a home sets you apart from those in the field who just chase sales. Home is an art form, something human chase for a permanent feeling of security and beauty.

 

What is the hue?

Living Coral is a mix of pink, red and orange with gold undertones. It was selected for its life-affirming properties and to call attention to the plight of our dying seas.

How should it be used?

This is up to the homeowner or stager. When using small touches, make sure the shades match, or if varying shades to create visual layers, ensure that there is a wealth of textures. If investing in a statement Living Coral sofa or another large piece, the scale must fit the room. This color can become overwhelming if care is not given to the overall visual theme of a space. Try to avoid using Living Coral in an accent wall as it comes across as noncommittal rather than artistic.

What else goes with it?

Living Coral has predominantly been seen before its coronation by Pantone as a staple in coastal or tropical themes. As such, straw accents work well. Brass is the safest bet for metallic pairings. Jungle Green is a great contrasting hue, as is a crisp white. Choose straw or jute rugs, colored glass, or beaded or faux fur accent pillows.

 

How will you be using Living Color to stage homes this year?

A Miami Copywriter Explains Why Your Real Estate Blog Matters

Most real estate agents excel at sales and human connection. Sitting down every week to write articles when there are calls to be made might not seem like the best use of your time. Not only are you establishing your expertise through the written word, you are also setting yourself up to enjoy a few benefits that may not be top of mind.

Gain Your Ideal Client’s Trust

Everyone gets the same 24 hours each day. If someone chooses to spend even a minute on your article, make it worth their while. Address pain points and answer questions from your ideal client. Create a profile character to make this easier. For example, let’s use the name Amelia Day and she is in your specific niche. She is a wedding photographer and mother to three college-age daughters. Amelia’s husband is an auto mechanic with seven shops. The Days are looking to downsize their five-bedroom home and move into the country. Ask which niche(s) Amelia would fit into and how your services address her pain points. Then generate content that speaks to her. Some agents make collages for their profile character and others simply type the name on the top of every page like a letter and delete it when editing. Speak to your ideal client through your content in any way you can. Email campaigns, landing pages, clickfunnels and social media platforms will be more powerful as a result.

Recruit Dream Candidates

You may not be thinking of building a team now, but at some point, business may expand further than you thought possible. You want to be able to reach out to qualified candidates right away and get a response. By crafting exceptional content, you are setting the tone for your business and a potential culture focused on attention to detail and understanding the market.

Make Passive Income

We would all love to make money while we sleep. Your blog can generate income through affiliate links. Real estate agents deal with so many areas of lifestyle and home that they can easily write on a wealth of topics. Your latest article on home security can include links to local companies that install alarms, or sell security cameras and fences. Local furniture stores can be a great partner to stage homes and discuss the latest trends. Living Coral chairs or wall art can fit into design articles. If your niche focuses on fixer uppers, interview a local handyman. Make sure to disclose that you will receive money from any affiliate links included in your articles.

Siren is ready to help you win your target market and invest in the future with strategic content. Email or call today to get started.